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The national average tells us that 26%
of your past client database will conduct a transaction this year
either with or without you. Generally
speaking, you should expect an average 16% past client pull through ratio due
to sending RateWatch®
reports. You should
expect several inbound calls the first 30 days you begin your
campaign.
A campaign sent monthly to the same 100
past clients could easily result in 14-16 new loans per year (in
addition to your "normal" pipeline). If your average commission is
$2000 per loan, then that translates to a $28,000 to $32,000
increase in personal income. In this example, the cost for an entire
12 months of service is only $2738 with profits 10 to 12 times that
That is was you call a killer ROI. We
haven't even factored in referrals due to RateWatch® |